Product name, brand development, graphic design and cross-media implementation in print, sign making, and also online...

A revolutionary, marketable product with no name, no logo, no ballast, but with a lot of potential. This is perhaps the dream of every brand developer. This situation opens a wide field of creativity for the designer and it gives the designer a large playground of freedom - but it also increases the pressure on the marketing agency for a good outcome.


With the brand EcoFloor - next generation floors, the brand makers of Cicero Design Ltd. have endured and overcome this pressure. We found a succinct, memorable, and perfectly descriptive brand name for the product, and then fully designed and created a new, unique and strong brand.


The graphical implementation in the various print products has been realized in the same way as have the design of the vehicle fleet, equipping all employees with corporate clothing, such as shirts, polo shirts, jackets, hats and digital implementation of the corporate philosophy in a web presentation with CMS. The optically perfect brand image of the company was techincally supported by comprehensive and complete SEO-/SEM-services for the release of the website, and led quickly to economic success and a prompt return on marketing investment. We like the result a lot...